Launched in March 2022, the Our Dream campaign highlighted the challenges of home ownership for Australians in the lead up to the 2022 Federal election, and was designed to inspire meaningful election commitments from political leaders to address the worsening housing affordability crisis.
The campaign launch drew extensive national TV, print and digital coverage and responses from both major parties, influencing election policy and generating positive outcomes for Australians.
Featuring an emotive video which drew attention to the plight of aspiring home buyers, it highlighted the incredible house and unit price growth in major cities over the past decade – at the time, 101 per cent and 52 per cent respectively, or 153 per cent for houses and 107 per cent for units in Sydney and Melbourne.
The campaign research revealed that almost 70 per cent of voters fear younger people will never be able to buy a home in Australia,
and almost 90 per cent of people trying to get into the market said housing affordability was one of the most important issues in deciding their vote.
The Australia-wide poll of 1,100 people also found women were more concerned than men regarding home affordability, and three quarters of renters said they would like to see the Federal Government do more to encourage more affordable homes to be built specifically for first home buyers.
Landing so close to the election, the stark figures revealing that four out of five aspiring homeowners believed the dream of achieving home ownership was unachievable, put pressure on federal parties as well as state, territory and local governments to outline how they planned to address the complex issue.
Find out more about this campaign via the resources below.
- Four out of five aspiring homeowners now think the Aussie dream is dead, 9News
- The Australian dream of owning a home is dead, News.com.au
- Why Aussies believe dream of home ownership is dead, The Daily Telegraph/Gold Coast Bulletin
- Why most Aussies no longer think they can afford a home, The Chronicle
- Property Council of Australia research shows house prices at top of voting mind aheda of 2022 election, The Canberra Times
- Housing Stress Biting Hard in Nation’s Outer Suburbs, The Urban Developer
- New research reveals extent of housing affordability concern – Property Council of Australia, The Real Estate Conversation
- Housing affordability a key issue for voters ahead of May election: Property Council of Australia, The Market Herald
- Dreams of home ownership slipping away, Australian Property Journal
- New data reveals extent of housing concern, Great Southern Herald