20 February 2024
MEDIA RELEASE
AI adoption in property up, but not everyone is on board yet, survey shows
The adoption of Artificial Intelligence continues to accelerate in the property sector, but not everyone is shifting gears, according to the latest Yardi/Property Council Digital Transformation Report.
In the survey of 341 property professionals, 35 per cent believed AI would usher in a “revolutionary impact” on the sector, with 58 per cent recognising it would have some impact.
However, the impact varies across sectors, with 63 per cent of respondents from financial institutions seeing AI as revolutionary compared to only 18 per cent of fund managers.
Property Council of Australia Chief Executive Mike Zorbas said 2023 was a breakthrough year for AI and the property sector is actively looking for ways to implement these systems.
“The AI genie is out of the bottle,” Mr Zorbas said.
“AI will transform the property sector for the better. With the disruption caused by automation, artificial intelligence, smart building systems and intelligent devices at every stage of the real estate value chain, business as usual is shifting.
“While strategy is needed to boost productivity through chatbots and co-pilots, leading organisations across the real estate industry are now seeking to harness AI’s capabilities to streamline processes and offer better services,” Mr Zorbas said.
Despite the interest in AI, roughly one-third of survey participants have not yet implemented AI, with an additional 28 per cent uncertain about their next course of action. Just over 40 per cent are preparing to leverage AI while 26 per cent have been implementing systems.
Yardi’s companion survey of Asian property professionals revealed significant anticipation for AI’s impact. In Mainland China, 56 per cent foresee groundbreaking changes, while in India 67 per cent anticipate dramatic shifts.
Yardi’s Bernie Devine, Senior Regional Director of Asia-Pacific, said despite three years of disruption and pandemic-driven acceleration in property’s digital transformation, 62 per cent of respondents still see the property industry lagging in technology adoption.
“This number has risen 12 per cent since our 2022 survey, showing that the industry is feeling that the property sector is missing out on the current boom in technology,” Mr Devine said.
“Only nine per cent of respondents feel our region is leading the way, in stark contrast to our neighbours in Asia.
“However, we are clearly seeing the swift advancement and implementation of AI and tech solutions prompting companies to reassess their technology strategies to keep up with the pack.
“While there is no question real estate companies must proceed with caution when it comes to AI, most respondents to our survey acknowledged AI as a game-changer and are looking at ways to implement these systems into their business.
“AI chatbots are simplifying lease negotiations, rent collection and maintenance scheduling. These are merely a glimpse of what lies ahead,” he said.
In contrast to the 62 per cent who thought real estate lagged other sectors in technology, 31 per cent thought it was on par with others and seven per cent felt it was leading the way.
The real estate industry is prioritising organisational improvements, with 45 per cent aiming to streamline business processes and 30 per cent focusing on enhancing data timeliness and accuracy as their top information management priorities for 2024.
ENDS
Media contact: Rhys Prka | 0425 113 273 | [email protected]
Ellie Laing-Southwood | 0416 007 830 | [email protected]