Placemaking successes and spectacular failures from the frontline.
What is the secret sauce that draws people to a place?
Why is it that traditional property brands reinforce repetition and consistency when what communities want is flexibility and variety?
Don’t miss the chance to hear about:
- Contemporary strategies to put soul into place
- What we can learn from brewers, bros and baristas
- Outstanding placemaking revival stories such as the heritage flour mill in Katanning (Premier Mill Hotel)
- What drives revenue growth
Tourism guru Guy Taylor helped revive Tasmania’s ailing tourism industry and believes WA can turn its strategy on its head and stand out in a crowded market place. He says WA needs to focus on how it is different. To find its heart and soul and use that honesty to captivate more international and interstate visitors.
Join us and be inspired by stories of revival that translated into economic success.
Guy Taylor | Place Brand Strategist, Place Brand Agency