Placemaking successes and spectacular failures from the frontline.
What is the secret sauce that draws people to a place?
Why is it that traditional property brands reinforce repetition and consistency when what communities want is flexibility and variety?
Don’t miss the chance to hear about:
- Contemporary strategies to put soul into place
- What we can learn from brewers, bros and baristas
- Outstanding placemaking stories from the entrepreneur who converted the heritage flour mill in Katanning into the Premier Mill Hotel, the architect behind the revived Guildford Hotel and a WA marine tourism operator
- What drives economic success
Tourism and Place Brand specialist Guy Taylor helped revive Tasmania’s ailing tourism industry and believes 'Brand WA' can stand out in a crowded marketplace. He says WA should concentrate on how it is competitively different to other states not how it is simply incrementally better. Capturing WA's differentiation, could help drive foreign direct investment, inbound visitation and skilled migration.
Join us and be inspired by stories of revival that translated into economic success.