DATA DRIVEN INSIGHTS
Objective: To give course participants a good understanding of why in today’s highly competitive retail environment it’s essential that we are understanding customer behaviour, trends in demographics shifts, where the retail $’s are being spent and where opportunities exist to grow market share.
An informative and practical course that demonstrates the scale of data rich resource available to our industry and provides expert advice and insights on its practical application in today’s competitive Retail environment.
At the end of this course participants will be able to:
- explain the fundamental concepts, theories and principles relating to data in the Retail environment
- recommend data resources and suppliers available to the Retail sector and their practical application
- analyse data to understand customer behaviour in a Retail context
- Identify trends in demographic shifts and their relative opportunities or risks
- Identify opportunities from data to support the growth of market share