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CBD VIP was a campaign launched to help encourage Perth workers back to the CBD, with the results speaking for themselves in December 2022 as office occupancy hit 80 per cent compared to pre-COVID levels, leading the nation.

For two years, the Property Council, alongside the state government and the City of Perth, advocated for workers to return to the CBD through collaborative programs like the CBD VIP campaign. This initiative, amongst other policies, has allowed workers to maintain their connection to the heart of commerce – the CBD. The Property Council’s survey for November 2022 found workers have returned to the CBD in droves, with the data showing peak day office attendance at 88 per cent.

Property Council WA Executive Director Sandra Brewer said Perth’s nation-leading occupancy rate in our CBD is a resounding victory. “If the past two years have taught us anything, it’s that flexible work is here to stay. But an 80 per cent occupancy rate in our CBD highlights not only there are far more workers in the CBD than at home, but the Perth CBD is a place that workers want to be. 

“This victory can be attributed to the leadership shown by the property sector, the Premier’s encouragement for public sector workers to continue to work from their offices, and the Lord Mayor’s passionate support for the Perth City.”

The strong results and economic outlook for WA are in part due to our advocacy, and the collaboration and commitment to a thriving economy across both private and public sector workforces, and will help support our advocacy efforts to entice more talent to WA.

The latest CBD occupancy results achieved significant television and print media coverage locally, and Right Honourable Lord Mayor of Perth, Basil Zempilas, commended the December occupancy results “These numbers represent a huge victory for Perth – a victory for positivity, a victory for teamwork and a victory for celebrating our City.”

Find out more about this campaign via the resources below.

Media Release | Perth CBD the place to be as office occupancy hits 80 per cent