Destination 2045
The State Government has announced Destination 2045 – the State’s tourism plan for the next 20 years.
Destination 2045 has six strategic priorities:
- 45X45 – supporting 45 exciting new ecotourism experiences by 2045, delivering more experiences in nature and showcasing our natural assets.
- Making Queensland Australia’s event capital – attracting world-class events for locals and visitors.
- Connecting Queensland – a new fund to attract direct flights to new markets, including India, and boosting connections to regional Queensland.
- More experiences – partnering with industry and targeted investment, including rejuvenating the Great Barrier Reef islands.
- Home of the holiday – bringing in more visitors through world-class marketing.
- A big boost for tourism operators – streamlining regulation to empower Queensland tourism businesses to modernise and thrive.
The Property Council provided input on the plan including a submission which reinforced the importance of boosting hotel supply across South-East Queensland. It is welcome to see the plan acknowledge that Queensland requires 40,000 additional hotel rooms by 2045 to service demand.
Off the back of the 2045 plan we are hosting the No room at the Inn – Queensland’s hotel crunch breakfast where we will discuss how to deliver the extra hotel rooms needed across the State. Get your tickets here.
For more information on the plan, please click here.