Campbelltown City Council’s new master plan, developed in collaboration with Urbis, aims to realise the Macarthur region’s role as a metropolitan centre that will be home to 800,000 people by 2040.
The Reimagining Campbelltown City Centre Master Plan is “unlike any of its kind” says Campbelltown mayor George Brticevic.
The “highly collaborative, responsive and well-considered plan” will “set our vision for Campbelltown in motion over the next 20 years,” he says.
Brticevic says the council and Urbis have “crunched the numbers” to demonstrate how the delivery of open spaces, good urban design and infrastructure can “positively influence employment, lifestyle and the sustainability of our city and its community” for the next two decades.
Urbis led a team of consultants, harnessing input from AECOM, Arcadis and Astrolabe.
According to Princess Ventura, Urbis’ regional director for New South Wales, the master plan “takes the guesswork out of viable ways to revitalise the region and ensure the local economy can bounce back post Covid-19”.
The plan emphasises job generation, as well opportunities for the production and provision of goods and services, entertainment and culture, Ventura adds.
The master plan considers three centres: the economic “engine room” of the Campbelltown CBD; the regional destination for sports and events in Leumeah; and the health and education precinct in Macarthur.
The plan is also aligned with NSW minister for planning Rob Stokes’ key objectives for effective planning, announced in April.
Urbis director Madonna Locke says working with the Greater Sydney Commission, Campbelltown City Council, NSW Government, industry and community groups uncovered “stakeholder-informed insights” and helped to prioritise liveability.
“In the past, a city’s performance and appeal was measured purely in economic terms. The master plan reflects the fact that today liveability and lifestyle factors are just as important in supporting a city’s success and a thriving population,” Locke explains.
The Reimagining Campbelltown City Centre Master Plan is available for community consultation until 20 July 2020.