Opening a newspaper this week, walking through Canberra airport or scrolling social media, you’ll find a simple but powerful message: Let property grow the economy.

Our new campaign – a first for the Property Council and the industry – is now in top gear.

As well as through our members and the media, we’re also communicating our message direct to politicians themselves.

We’ve developed customised profiles for every electorate in the country to help our political decision-makers understand the magnitude of the economic contribution our industry makes.

Whenever the Property Council meets with a politician – and we do this every single day – we’ll tell them how many jobs and how much economic growth our industry creates in their community. 

For instance, while kicking off this year’s record Property Congress on Sunday, we could tell Queensland Deputy Premier Jackie Trad that the industry employs 6,268 people in her electorate – the facts are now at your fingertips.

This is also your resource. Every time you or your executive team meet with a government minister or an MP we have powerful and persuasive messages for you to deliver.

So get involved, and let property grow the economy.

Let Property Grow the Economy

The Property Council has launched a ‘Let Property Grow the Economy’ industry campaign to highlight the pivotal role the property industry plays in the economy. The campaign has been enthusiastically received by Property Council members.

The campaign includes extensive print media advertising in national and metropolitan newspapers and a targeted digital campaign.

The key message is that property touches the lives of all Australians. Important facts highlighted include:

• Property is Australia’s biggest industry contributing $182.5 billion to GDP, more than any other single industry.
• We employ 1.1 million Australians, more than mining and manufacturing combined.
• One in four wages are supported by the property industry either directly or indirectly.
• 14.1 million Australians have a stake in property through their superannuation funds.
• Property contributes $72.1 billion in taxes to fund community services, more than 16% of all government taxation revenues.

For more information on how to help tell our industry’s story click here.