Home Online Academy Handbook Retirement Living Sales and Marketing
Retirement Living Sales and Marketing
Overview
This one-day course equips participants with the skills and knowledge specific to sales and marketing roles withing the Retirement Living industry. With a focus on how to connect with prospective residents and understand the challenges they face at this stage of life, participants will practice empathy, influence and communication in the context of presenting the village.
The program takes learners through the customer journey, selling skills, how to manage leads and prospective residents, communication scripting and continuous improvement tools.
This course forms an elective part of the Village Management Industry Diploma.
Format
This one-day course is delivered virtually. Attendees can ask questions, build their network and problem-solve with industry peers.
What you'll learn
- How to present your village as a desirable option for retirees and highlight key points of difference
- How to understand and reach your target audience with marketing and communication
- How to present key information, like pricing and contracts, clearly and effectively
- How to generate, nurture and manage leads throughout the customer sales journey
- How to close a sale and overcome objections
- Continuous improvement strategies to manage and evaluate your performance.
What's included in the program
- One-day virtual learning environment.
Ideal for
- Village Managers, Assistant Village Managers
- Sales and marketing professionals
- Real estate agents selling retirement living units
- Anyone currently in, or aspiring to be in a retirement living marketing or sales role.
This course will set you up for
A sales or marketing role within the retirement living sector.
You can continue on with
What you'll get upon completion
- Property Council Academy digital badge for the completed course.
Price
Member price: $780Â Â Â Â Â Non-member price: $1,180
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No dates are currently scheduled for this course. Complete the expression of interest form below if you’d like to know when the next course is scheduled or to find out about in-house or customised course options.