What’s your development DNA?

As demand for retirement living booms, heightened competitive pressure is placed on the development and marketing of seniors living communities.

 It is critical that every new development, renewal program or refurbishment – no matter its size, age or location has it DNA code built into every aspect of its creation. One that not only defines demand and pricing but one that guides the creation of a retirement community that delivers real value  – and achieves real success.

Just as in biology, ‘Development DNA’ is like the unique genetic code of a village. It defines everything from how a development looks, functions and performs to the customers it attracts and the community it creates. It’s a customised approach that encompasses the physical as well as the psychological, laying the groundwork for a community that has success built into its foundations.

The Wise Agency is a specialist in retirement and aged care marketing and analytics; it runs through our veins. Our expertise lies in our innate understanding of the industry and its people. We speak the language, we know the core drivers, we understand the changing landscape and the imperative to innovate, differentiate and disrupt.

The Wise ‘Development DNA’ model has been built exclusively for the retirement living industry. Our insights will help you to discover opportunities that will ensure you deliver the perfect product, market and customer fit, disrupt the status quo, and achieve stunning market success.

To discover the DNA that will ensure success for your next development project, call 1300 009 1 to speak with Lisa, or email  [email protected].

This article was supplied by The Wise Agency, an official sponsor of the 2017 Retirement Living Award for Marketing Excellence.