The Retirement Living Council (RLC) has released Part One of ‘Retirement Living: Management Capability Model’, which sets a new industry standard for developing and maintaining the professionalism of village manager and sales manager roles.
It is another pragmatic example of the RLC working collaboratively with industry to design, create and implement achievable actions that build industry capability and deliver better resident-centred services.
Key objectives include:
- Improve training and professional support for village managers, salespeople and other staff who engage with current and potential residents (Eight Point Plan); and
- Help implement regulation in a way that creates high and consistent standards regarding the marketing, sales and operation of Retirement Communities that are above and beyond statutory obligations (Code of Conduct).
This sector-wide initiative describes the technical and behavioural management capabilities that would be expected of high performing retirement living managers.
This resource provides an industry baseline, and a benchmark, against which organisational management competencies can be gauged, compared and improved (ie, comparative competition).
In total there are seven high-level capabilities (domains), underpinned by a defined set of competencies that are the required skills, knowledge and abilities someone needs – at comparatively different levels of proficiency for each role – to do their job:
- Operations
- Governance and Compliance
- Self-Management
- Change and Innovation
- Community Engagement
- Population Wellness
- Sales Professionalism
While not prescriptive about how someone acquires capability, the Model can help organisations undertake a gap analysis of job candidates, as well as target training and education resources into capabilities that will most benefit individuals and help ensure consistently high standards.
This will help the retirement living sector establish, grow and maintain increasingly high professional standards that will meet and exceed both customer and regulators’ expectations.
You can access a copy of the ‘Retirement Living: Management Capability Model’ here.
Part Two of the ‘Retirement Living: Management Capability Model’ is a Certified Sales Professional program and Certified Village Manager program.