The property story is important
A centrepiece of the Property Council’s work is to tell the proud story of our industry and communicate the enormous economic contribution which property makes to the nation.
To do this, this week saw us launch a major, national advertising campaign which communicates how property touches the lives of all Australians and makes the call to let property grow the economy. The campaign’s primary target audiences are political decision makers and our members.
Advertisements for this campaign can be seen on digital billboards throughout the Canberra Airport, including the Qantas Club, Business and Chairman lounges and will continue to appear for the next three weeks.
Additionally, extensive print media advertising in national and metropolitan newspapers and a targeted digital campaign commenced on 19 October to coincide with the first day of our record-making Property Congress.
This campaign is a first for the Property Council and is all about us speaking with a strong voice.
It is our sincere hope that our members will actively participate in the campaign and help channel our messages and facts through their corporate communication avenues, as well as their social media outlets.
Download the toolkit of campaign collateral here and help us tell the nation why property can grow the economy.
We’ll be showcasing the best shout-outs of support through our own social media channels.