Mobility matters for brokers and leasing agents

Mobility matters for brokers and leasing agentsMobile CRM systems can help brokers and leasing agents keep their ‘feet on the street’ and their eyes on revenue opportunities, says Kevin Yardi, director of consulting practice, Yardi Systems.When the name of the game is optimising revenue, one of the smartest moves brokers and leasing agents can make is to shorten the lead-to-lease timeline. “The faster a lease opportunity is marketed and executed, the sooner agents can move on to the next opportunity,” Yardi explains.Technology plays an important role in improving efficiencies within the leasing process.One approach is to employ a software solution that integrates the entire leasing workflow – from property research and marketing through to customer relationship management (CRM) and leasing – within one mobile platform. This approach gives asset managers, leasing agents and brokers a “single toolset” that provides mobile access to core property data, pipeline status and risk analysis, as well as portfolio health analytics. “Ultimately, having this information at your fingertips shortens leasing cycle times,” Yardi explains.”Brokers and leasing agents can keep their ‘feet on the street’ and their eyes on revenue opportunities with mobile CRM systems that automatically capture, track and report their contacts, activities, leads and deals,” he adds.Yardi says interconnectivity of information is the key.”A marketing portal that’s integrated with market intelligence and core property management systems allows agents to list properties the instant they become available and compare them to competitive offerings. This eliminates late and inaccurate listings and saves time. And, property listings can easily be exported to other listing services to broaden the distribution network,” he says.A single-platform approach creates easy-to-use portfolio reports, incorporating business intelligence and analytics from comparisons of clauses and options to breakdowns of a deal’s net effective rent to budget. “Using market intelligence data, this can be compared to competitive offerings to determine whether leasing performance is consistent with expectations – and it provides portfolio visibility with a degree of online dynamism that’s not available with static PDF reports,” Yardi concludes.Established in 1984, Yardi Systems has become the leading provider of high-performance software solutions for the real estate industry. Learn more.