How charity brings a tenant community together  

Central Park is not only Perth’s tallest building. It is also a community of tenants that have raised more than $980,000 for charity in the last year alone.

Constructed in 1992, Central Park comprises 51 levels with breathtaking views stretching from Perth’s beaches in the West, across the Swan River to the distant hills in the east. At the foot of the office tower sprawls a 5,000 sqm landscaped park.

Last month, Central Park took home the Mizco WA Commercial Property of the Year Award for the second year running.

The 2017 WA Property Awards celebrate the state’s retail and commercial property industry with a focus on marketing, management and innovation excellence.   

“Central Park was recognised for its ongoing vision to foster community engagement with tenants, charities, non-government organisations and the greater community through an annual program of events,” says the Property Council’s executive director Lino Iacomella.

Central Park hosted 43 charity, community and placemaking events in the 2017 financial year, raising more than $980,000 for various charities. Central Park’s two major events – Step Up for MSWA and Central Park Plunge – collectively generated significant publicity and funds for charity, while fostering a unique tenant ecosystem. 

A record 1,027 people conquered Step Up for MSWA, climbing Central Park’s 1,103 steps and raising over $248,000 for people with neurological conditions. 

The Central Park Plunge offered participants the chance to abseil from the city’s tallest building, raising an impressive $514,430 for four charities: Anglicare, Ronald McDonald House, Fiona Wood Foundation and Kids’ Camps.

“By using Central Park’s spaces, facilities and unique asset to the greatest advantage, the building management team is creating positive experiences for tenants, and the wider community, and showing why property is at the heart of the community,” Iacomella adds.