Fridays in the City
Get ready to join the campaign to revitalise Brisbane’s CBD with Fridays in the City kicking off next Friday 21 May 2021.
- Six-week campaign running from May 21 to June 25
- Free activities and incentives offered by commercial building owners, retailers, Brisbane City Council and more
- Help get activity back in the city by encouraging your team to be part of the action
The Property Council is excited for the upcoming Fridays in the City– an initiative supported by Brisbane City Council through Brisbane Economic Development Agency and CBD stakeholders to reawaken Brisbane’s city centre on a Friday.
To attract workers back to the CBD on Fridays- which is now the quietest day of the week- building owners and managers will be providing an activities program and incentives to engage their customers throughout the six-week campaign.
Brisbane City Council through Brisbane Economic Development Agency (Brisbane EDA) are curating a program of free activities in public spaces at various times throughout the day and night.
Brisbane EDA will support the campaign through a dedicated website, profiling the individual promotions of asset owners and managers, as well as providing a suite of marketing collateral for use by campaign participants.
The Property Council is also working in collaboration with a range of organisations to secure their support of the campaign, such as oOh media!, which has donated over $600,000 of in-kind advertising to promote this campaign.
We encourage you to help spread the word on Fridays in the City and lock in a plan about how you and your teams will make the most of the campaign.
Don’t forget to register for the official launch event at the Sofitel Hotel on Friday, 21 May.