Conference Preview 5 Social Media Truths No One Tells You

Conference Preview: 5 Social Media Truths No One Tells YouHere is a special sneak peek from one of the speaker’s at this year’s Retail Property Conference.So you have player a bit in social media? But still not sure how to make it work for you? First though, you have to make sure you know all the tips and tricks for success. You can easily give Google a shot, and try your best to find out how to make your breakthrough via any social network.But since everyone says something different about how to do that, in amongst all the noise it’s hard to find something that gives you a concrete piece of advice.For this reason, our resident expert Tenille Bentley has provided a list with several truths about Social Media that no one tells you.1. It doesn’t matter how many followers you haveQuality, not quantity – this is the main key to your success. It’s better for your page to have 0 interested fans rather than 00 like-hunter followers. Influence comes from the minority with power, not from the blind majority.2. You don’t have to access every networkIf you want consistency on your social media pages, make sure you pay attention only to some of them. Otherwise, you might end up mixing up subjects and display poor content. If you need strong business pages for instance, make it 2 instead of 4. It’s better to put some effort into the quality of the content on the pages you have, rather than stress out for not posting on the 4th Social Network.3. Social Media isn’t freeNothing that brings you profit will be free. You will want professional advertising for your brand, if you want it to roll through Social Media. And you will need to pay for it. Ads aren’t free, but on the other hand, they aren’t expensive. What’s the use? The algorithms in Facebook specifically will state that you will most likely not be seen if you don’t pay for your post to be seen, however, if done correctly you don’t have to use a huge budget.4. You do have timeEverybody is constantly ranting about not having time to do everything they need to do. After being done with their rant (that also took time, by the way) they will always have time to check their News Feed or watch TV. So why would you complain about not having time to share something? If it is your business (and your success!), trust us, you want to get over it and try to invest more time in it. Social Media is just as important as your overall marketing strategy5. Content. You might want to produce content.Ever wondered what generates comments and discussions? Personal thoughts and personal content, that’s what. People like reading something that is more personable. Try to avoid writing in a robotic way, or copy-paste things that you have seen in other articlesLearn the techniques to success at the Retail Property Conference and if you have any questions for our speaker tweet them to her beforehand @tenillebentley.