Championing a strong property industry
The Property Council’s new strategy
The Property Council of Australia has launched its new three-year strategy.
The new strategy is all about championing a strong property industry that creates prosperity, jobs and strong communities.
The property industry’s economic and social contribution to Australia is massive.
The property industry is a major driver of the Australian economy:
- Property and construction employs 1.3 million Australians, more than mining and manufacturing combined.
- It accounts for 11.5 per cent of GDP, one ninth of the country’s total economic activity.
- Property is nation’s largest collective taxpayer, contributing $34 billion in real estate specific taxes alone (before counting our share of corporate tax and GST).
Telling the industry’s story
The Property Council will ensure our industry’s story is told throughout the community and is well understood.
This means stepping up our role as a public advocate to ensure we have a strong voice in the key debates which matter for our industry.
“Our industry needs to leverage this economic reality to speak with a stronger voice and have a greater role in the political life of the nation.” Darren Steinberg, National President
To do this we need to ensure the industry’s voice is powerful, respected and influential.
That’s why this new strategy is about how we speak with a stronger voice to tell our industry’s proud story so the community better understands the extraordinary economic and social contribution we make to the nation.
This is an exciting time for the Property Council and the new strategy sets out our future direction.
It is an outward looking strategy that drills down on our priorities for the years ahead.
A central pillar of the strategy is taking powerful advocacy to the next level, with a sharp focus in 2015 on the two key priorities of fairer taxes and better planning.
Our 2015 priorities
Fairer taxes
Australia is about to embark on a national tax reform debate. The property industry has much to gain and much to lose from tax reform. We cannot afford to be a passive participant. This issue provides tremendous opportunities for us to better connect with the community on social and equity issues.
Planning
Across the country significant progress has been made in some states (Queensland, WA), reform is stalled in others (NSW), while in others reform needs a fresh agenda (Victoria). At a federal level, Canberra needs to adopt stronger infrastructure and city growth policies to drive change on the ground.
Diversity
The Property Council has also made the conscious decision to step up to be a diversity champion. Initiatives such as the new Property Male Champions of Change build on previous work in this space to promote more women into leadership roles in our industry.
“The Property Council is where the industry comes together to define its collective futureThe strategy is set. Now it’s time for action and outcomes.” Ken Morrison, Chief Executive
Strategic goals:
- A respected industry
- Politically powerful
- Champion of a clear reform agenda
- Deep member loyalty
- Exceptional member services
- Strong dynamic organisation