Campaign on the way: chance to contribute

In the next couple of months, the Retirement Living Council (RLC) will be launching a public advertising campaign to educate the wider public about the benefits of retirement village living.

The RLC has been working with the creative agency Thinkerbell to workshop and test the campaign, and we are now in the final stages of the campaign’s creative development.

This campaign has been funded directly by Retirement Living Council members, and managed by a working group of member representatives, with the RLC’s support.

The campaign will direct people to an industry website with more information on retirement living, including services, facilities and payment structures. Enquiries from the website will be directed to the campaign’s funding partners through links to their websites and more information on all their village communities.

Property Council retirement living members are invited to join this campaign, and be featured on the website, through an investment in the overall media buy.  Contributions are based on community size and all member funds are being directed to the cost of production and advertising.

If you would like more information on the campaign and would be interested in making a financial contribution, please email [email protected] as soon as possible.