‘A Wise Move’ Industry Campaign
The Retirement Living Council has recently launched its ‘A Wise Move’ industry campaign which will promote the great retirement living lifestyle to senior Australians, and also provide them with support and information on a brand new consumer website www.awisemove.com.au
The campaign will focus on three goals:
- To increase awareness and understanding of retirement living
- To increase aspiration and desire for retirement living
- To rebuild trust in the industry.
Retirement Living Council Executive Director Ben Myers said the campaign was part of a suite of initiatives providing practical tips to help potential residents make a wise move by choosing to live in a retirement village.
“The retirement living industry is working hard to listen to residents and is focused on ensuring that there is a much stronger focus on simplifying contracts and making retirement living as hassle free as possible,” Mr Myers said.
“We want the experiences of residents in retirement villages to be the best experiences possible.
“This campaign is very much focused on increasing awareness and understanding of retirement living, so people can make an informed decision on what it’s all about and how it may help them.”
The campaign will also be one of the several topics on the agenda at the National Retirement Living Summit in Canberra, along with global consumer research, the downturn in the housing market, the industry 8-point-plan, the Royal Commission and much more.
Read more here.