Home National Retirement Living Awards Marketing Excellence
Award for Marketing Excellence
The Award for Marketing Excellence is for village operators and/or companies that have effectively marketed their products and services to prospective residents, leading to an increase in inquiries and/or sales.
There are now two categories available for nomination:
- Large operator >1,000 ILU
- Small operator <1,000 ILU & Not for profit
The cost to enter this award was $950 including GST.
Nominations close midnight 11 October 2024.
Sponsored by
2024 Marketing Excellence – Large Operator >500 ILU
Aveo Will Retirement Living Suit You? Campaign
- Nominated by Aveo
Moving to retirement living is a major life decision that can be filled with emotion and questions. Aveo’s Will Retirement Living Suit You? campaign allows retirees to seek answers to their questions. In a synchronised, multi-channel campaign, retirees are invited to tour Aveo communities and experience retirement living frst-hand at Open Home events. With 2,653 leads generated in 18 months to date, the invitation to look inside champions the benefts of retirement living and resonates across regional and metropolitan areas.
2024 Marketing Excellence – Small Operator <500 ILU & Not-For-Profit
Bluecare’s ‘Feel at Home’ Campaign
- Nominated by BlueCare
Blue Care’s Feel at Home campaign rose to the challenge of not only accurately and honestly representing its diverse portfolio of retirement villages – from resort-style living in regional Queensland to affordable homes in suburbia – but surpassing its sales and enquiry targets by 100 settlements and 900 enquiries, and achieving the enviable rank of second-most recognisable retirement living brand in Queensland.
36 villages. 5 geographical regions. 12 months to meet a sales target of 205 settlements.
