Anouk is recognized as one of Australia’s leading brand builders from the creation of Jetstar and Scentre Group to the rebranding of Westpac, and Westfield, to name a few. Her career has allowed her to work around the world, a global outlook she still carries today.  

Anouk has both retail and private equity experience and was appointed as Scape’s CEO in July 2020 following a January consulting role to lead out the integration of the $2.2b acquisition of Urbanest and the subsequent re-branding to Scape.  

Anouk has been part of Scape’s recent lobbying efforts to represent the PBSA industry’s role in the safe return of international students and was recently appointed as the Chair of the newly formed Student Accommodation Council, a group founded by 10 of the industry’s leading providers aiming to work closely with government and other key stakeholders to better support student experiences. 

Anouk is also a non-executive director on 2 boards, ASX-listed, Enero (ASX: EGG) and South Australia-based Discovery Holiday Parks, owned by Australian Retirement Trust.