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Amanda Fong

Founder and Director
Intent Advisory

Amanda has over 20 years of executive experience advising top brands like Urbis, Bunnings, Intermediate Capital Group, Armitage Jones, Marsh, Grounded Studios and PBB (now PWC), helping leaders and businesses drive growth in reputation, relationships, and revenue.

She is a Graduate of the Australian Institute of Company Directors (AICD), a certified organisational coach with the Institute of Executive Coaching and Leadership (IECL) and sits on the Board of the International Association of Business Communicators (IABC).

Masterclass #1: Redefining Leadership with Amanda Fong

In this session, we will explore the powerful forces reshaping leadership as we know it. From the rapid advancement of AI and its impact on organisational structures, to the rise of hybrid work, multi-generational workforces, and the democratisation of media – today’s leaders are navigating an environment that looks vastly different from even a decade ago.
 
These shifts are putting real pressure on traditional leadership models, demanding new mindsets, greater adaptability, and a deeper understanding of how people work, communicate, and engage. Together, we’ll unpack these trends and consider what they mean for the future of leadership – not just in theory, but in practice.
 
Participants will be invited to reflect on their own leadership aspirations, values, and style. Through guided conversation and thought-provoking prompts, we’ll begin to shape a vision for the kind of leader each participant wants to become – one who is prepared not only to respond to change but lead through it.