Property Australia

Leverage the Property Council’s reach for your advertising

The Property Council is proud to offer top quality, uniquely targeted advertising opportunities through its national online weekly enewsletter - Property Australia. This channel offers the opportunity to expand your advertising reach to the most valuable industry-based target audience and represents a high value return for your advertising investment. 


Property Australia

The Property Council of Australia is the leading advocate for Australia’s biggest industry – property.

The Property Council produces a weekly enewsletter, Property Australia, that is distributed to over 60,000 subscribers every Wednesday. This high quality newsletter harnesses the latest trends in end-user experience and enjoys strong unique open and click through rates. Property Australia offers a unique, tightly-targeted advertising opportunity that allows you to connect directly with industry leaders. Property Australia provides insights into the latest trends and developments across the property industry, showcasing research, statistics and opinion from a range of leading organisations.

A range of advertising options are available including display and sponsored posts, which provide an in-depth platform for advertisers to communicate with clients. Produced by a team of expert professionals, Property Australia offers original content and frequently generates mainstream media coverage of featured stories.

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Sample editions

27 September 2017

20 September 2017

13 September 2017

6 September 2017


Media contact

To submit a press release or story, email or call Karen Jamal at 0412 179 135.


Want to advertise in Property Australia?

Property Australia incorporates a broad range of advertising offerings, providing options to suit all needs and budgets. From our sought-after sponsored posts, which offer a custom, longer-form platform for communicating your message, to banner advertisements and advertising tiles integrated with our top stories, we can work with you to build a bespoke package tailored to meet your individual needs. 

For more information or to request a mediakit, email

Advert guidelines

To ensure your advert looks the best it possibly can, in addition to technical specifications, we suggest the following:

  • Don’t have a white background in your advert
  • If you must have a white background, make sure your advert has a border
  • Don’t have text going all the way to the edge of your advert – leave some room at the edges.

Sponsored post guidelines

Sponsored posts provide an opportunity to communicate your message in a longer-form, engaging way. To ensure you get the most out of your sponsored post, our industry journalist will be in touch with you a few weeks before your booking date to arrange either an interview, a Q&A session or to discuss the content you wish to provide. 

Some things to consider when speaking with our journalist to setup your sponsored post, you may wish to consider:

  • What message are you trying to get to the readership / what product are you promoting?
  • Do you have a media release or content information that you can send to the journalist in advance to help her shape her questions?
  • Do you want an interview to be conducted, or would you prefer to send some pre-written material to be shaped to fit into the Property Australia editorial style?
  • Would you rather the journalist write some questions in advance and you answer them via email? (please note, if you prefer this option you will need to provide some initial information about the product or key message to allow the journalist to propose relevant questions). 
Download the full sponsored post guidelines here.