FRIDAY IN THE CITY

Join the campaign to revitalise Brisbane’s CBD on Fridays

  • Six-week campaign running from May 21 to June 25
  • Free activities and incentives offered by commercial building owners, retailers, Brisbane City Council and more
  • Help get activity back in the city by signing up to include your asset or business

The Property Council is pleased to announce Friday in the City- a joint initiative with Brisbane City Council and CBD stakeholders to reawaken Brisbane’s city centre on a Friday.

The pandemic’s impact on the Brisbane CBD has been profound. The students, tourists and business travellers that normally contribute to the buzz in the CBD are now absent, and various data sources are pointing to the fact that white collar workers are choosing to work from home in large numbers on Mondays and Fridays.

To attract workers back to the CBD on Fridays- which is now the quietest day of the week- building owners and managers are planning a program of activities and incentives to engage their customers throughout the six-week campaign.

Brisbane City Council and Brisbane Economic Development Agency (BEDA) will curate a program of free activities in public spaces at various times throughout the day and night. BEDA will support the campaign through a dedicated website, profiling the individual promotions of asset owners and managers, as well as providing a suite of marketing collateral for use by campaign participants.

The Property Council is also working with a range of organisations to secure their support of the campaign, such as oOh media!, which has donated over $600,000 of in-kind advertising to promote Friday in the City.

With planning still underway and four weeks until launch day, there is still time for building owners, managers, and retailers to sign up to the campaign. If you haven’t already registered, or would like to find out more, please email bmoffatt@propertycouncil.com.au.

You can also register to attend the official launch event at the Sofitel Hotel on Friday, 21 May.

Over the coming weeks, the Property Council will provide further information on the campaign offerings, including how other city centre businesses, team managers, tenants, and individual workers can help make Fridays a day that everyone looks forward to in the city.

We encourage you to help spread the word on Friday in the City and start planning how you and your teams will make the most of the campaign.