COME SPEND FRIDAY IN THE CITY

The Property Council of Australia is delighted to announce Fridays in the City, a joint initiative between the private sector and Brisbane City Council, aiming to spark activity in Brisbane’s CBD on a Friday.

Fridays in the City encourages city workers to return and rediscover what’s great about Brisbane, with numerous activities, events and incentives on offer throughout the CBD every Friday, from 21 May to 25 June.

The Property Council’s Queensland Deputy Executive Director, Jen Williams, said the need for the campaign had stemmed from the lack of foot traffic in the city centre on Fridays- traditionally the day city-based workers were most likely to spend money and generate flow-on economic activity.

“We know that Friday is the best day of the working week. People are more relaxed, and workers are more likely to go shopping, knock off early for a drink, or meet up with friends for dinner at a restaurant after work,” Ms Williams explained.

“However, since the pandemic Fridays haven’t been the same. According to the Property Council’s office occupancy data, people tend to opt to work from home on Mondays and Fridays, meaning the CBD is noticeably quieter than during the middle of the week.

“As a result, our city’s office occupancy rate has stagnated at circa 60 per cent, and our CBD retailers are suffering.”

Lord Mayor Adrian Schrinner said Fridays in the City would remind residents of exactly what makes Brisbane’s CBD such an exciting place to shop, dine and work.

“Friday is the best day of the working week and Fridays in the City celebrates all the great reasons to work in the Brisbane CBD while adding extra incentives to lure city-based workers back to the office,” Cr Schrinner said.

“Through a swathe of good deals and exciting activations, we want to revitalise office occupancy which in turn will pump more momentum back in Brisbane’s CBD retail and hospitality businesses.

“Over the next six weeks, I encourage workers to grab their mates and make the most of everything on offer – whether it’s a free morning coffee, a lunchtime fitness class or knock-off drinks and dinner.”

To attract city workers back to the office on Fridays, building owners, managers and retailers will be providing unique offerings, deals and activities in their buildings throughout the campaign.

“These offerings may include things such as free coffee, food and beverages deals, live music, arts and cultural activities, prizes and raffles,” Ms Williams said.

“Investment from the private sector will be supported by complimentary activities such as pop-up live music that can be found on the Fridays in the City website, which will continue to be updated throughout the campaign.

“Queensland has led the nation in its response to the global pandemic. To position Brisbane for the future and capitalise on the generations of investment that have gone before, we must break the habits of COVID and get our people back together.

Fridays in the City provides a great opportunity for employers and employees to get together, collaborate and build team culture, all while supporting the future of the CBD,” Ms Williams said.

More information- visit www.bnecity.com.au/fridays

Media contact: Jen Williams |  M  0448 432 936 |   E  jwilliams@propertycouncil.com.au