Our Focus

INVESTOR CONFIDENCE

Ensuring investors have confidence in the retirement living industry through action, advocacy and information is a key priority for the Retirement Living Council. By improving the way capital markets and investors view and value the industry is important to providing the industry with the tools it needs to continue growing. One example of how this is achieved is by advocating for simpler and fairer taxes.

ENSURING BEST PRACTICES 

The Retirement Living Council is responsible for the leading industry training that ensure the retirement living industry is equipped to deliver the best possible experience for residents. The Retirement Living Code of Conduct and the Australian Retirement Village Accreditation Scheme provide operators with these tools.  

FAIR AND BALANCED REGULATION

The retirement living sector provides the only non-government funded source of affordable age-friendly independent living communities in Australia and the social and economic benefits for residents are significant. There is strong advocacy from the Retirement Living Council with advocacy wins across the country delivering fair and balanced regulation that underpins a diverse and viable industry to enable the industry to continue to deliver this important social infrastructure. 

PROMOTING THE INDUSTRY'S STORY

Nearly 200,000 Australians call a retirement village home. All of these individuals have chosen to live in a retirement community because they are purpose-built to enable older people to be independent, happy and socially engaged. The RLC works to promote this story to media, government and all Australians, and have done so through successful campaigns such as the A Wise Move campaign in 2017.

POLITICAL LEADERSHIP

By promoting the social, health and economic importance of purpose-built age-friendly communities to government and community leaders the Retirement Living Council is working to ensure that Australians are going to have the means to obtain healthy ageing. 

SHOWCASING EXCELLENCE

The Property Council is committed to recognising positive initiatives – supporting those in our villages and Future Leaders from all parts of the retirement sector. Our National Awards program recognises excellence in the categories Village Manager of the Year, Future Retirement Living Leader, Salesperson of the Year, Marketing Excellence, Best Refurbishment and Best Retirement Living Development. Our annual National Retirement Living Summit hosts hundreds of delegates from the industry and offers thought-provoking content and opportunities for knowledge sharing and creating networks. 

PROMOTING AGE-FRIENDLY COMMUNITIES

The social, health and economic importance of purpose-built age-friendly communities cannot be underestimated or dismissed. Ensuring that Australians can choose to live in affordable, well located, safe, secure and purpose-built age-friendly communities is a key element of the Retirement Living Council’s advocacy. 

ENSURING HIGH QUALITY VILLAGES

The Retirement Living Council promotes best-practice community engagement and dispute resolution practices. Our Retirement Living Capability Framework also works to support the attraction and then subsequent retention of highly capable and qualified industry professionals.