What We Do

Home About Us What We Do

We champion a strong and thriving property industry with the collective strength and potential that comes from being the largest industry and biggest employer in Australia. Our members look to us to solve problems, unlock opportunities and influence outcomes, by putting forward industry-wide positions on issues to government on their behalf.

Across our our six industry priorities and areas of focus, we bring the industry together to speak with a united and powerful voice to demonstrate the sector’s importance to the economy and society. 

Our trusting relationships with decision makers across the country means we have a seat at the table when it matters, helping to solve complex issues that affect all Australians. By leading conversations, educating stakeholders and undertaking the latest research with an unwavering focus on solutions, we are a trusted adviser for governments and peak bodies. As the Property Council’s influence has grown, so too has our place at the centre of the national dialogue.

Our trust has been built over a long time and our impressive track record has rewarded us with a strong licence to operate. With our members’ interests at the heart of all we do, we work collaboratively with our partners to tackle relevant matters of public policy in the interest of all Australians.

Our forums, Committees, events, industry research and thought leadership, professional development programs and courses offer members the opportunity to connect, learn and grow their careers. And our commitment to diversity, positive social impact and engaging with First Nations peoples means we build a better industry for everyone.

Advocacy

Our powerful advocacy initiatives influence policy outcomes nationally and across jurisdictions. As respected thought leaders in the business community, governments, stakeholders and our members rely on us to lead conversations, undertake research, and solve problems to create a better future for Australia.

Membership

We welcome members from organisations of any size and interest in the property industry - our suite of member benefits offers something for everyone. Find out how you can join the Property Council and access the benefits for your people today.

Events

Bringing together the brightest minds and experts from Australia and around the world, our events generate important conversations, facilitate knowledge and ideas sharing, and offer an unparalleled opportunity to network and build relationships with industry peers. 

Academy

Comprising workshops, online learning and Industry Diploma courses, our Academy provides the resources to enhance the professional lives of our members. It's a professional development platform with something for everyone.

Data and insights

Our gold standard research is relied on by industry, governments and partners to help make better decisions. Explore our reports or visit our data room to browse Australia’s most comprehensive source of economic and property related data.

Programs

Our programs and initiatives help nurture talent, promote diversity and build a strong industry. The opportunities we provide through our programs help develop a pipeline of future talent that will lead the industry in the years ahead.

Through our programs, we work with members, sponsors and industry leaders to help build a pipeline of talent and support an industry where people can grow their careers.

Our programs focus on enhancing opportunities for the under-represented groups across the industry, providing practical ways to support and develop high-potential individuals to help nurture, grow and retain our industry talent pool.

500 Women in Property

500 Women in Property helps our members promote female talent and empower them to advance in the workforce. The program aims to accelerate more women into leadership positions in the property industry through sponsorship of high-potential talent. Men and women can get involved as sponsors, and women as participants. 

Champions of Change

The Champions of Change Coalition is a globally recognised strategy for advancing gender equality and building respectful, inclusive workplaces. We established the Champions of Change Property Group in 2015 to advance this cause in the sector, and today the group involves leaders who oversee more than 25,000 employees.

Girls in Property

Girls in Property is a program that informs high school students of the various career paths available across the property industry. It aims to generate a more diverse pipeline of talent by encouraging more women into the sector. Students gain insights into the industry and hear from leaders about what a career in property looks like.

 

Maximising talent and empowering women to advance in the workforce is central to our nation’s success. Our diversity initiatives are practical, positive and effective in promoting women’s participation across the property industry. 

40:40:20

In 2016 we launched our 40:40:20 campaign to ensure a participation target of 40 per cent women, 40 per cent men and 20 per cent discretionary for our Committees. We have exceeded our target every year since launch, meeting the gender balance target for the current Committees with 47 per cent women representation nationally.

Panel Pledge

The Panel Pledge is a commitment made by any speaker requested to participate in a panel or forum: to ask the organiser about the gender balance of the program and highlight their commitment to diversity. It involves actively encouraging and elevating women’s voices in our industry. We have taken The Panel Pledge to ensure gender balance on Property Council panels and forums.

Members play a deep and unique role within the Property Council and are truly are at the heart of everything we do.

Our members are the people and businesses who invest in, design, build and manage places that matter to all Australians: our homes, retirement villages, shopping centres, office buildings, industrial areas, education, research and health precincts, tourism and hospitality venues.

This document outlines the Property Council’s new three-year strategic plan to 2025.

This plan provides us with a clear roadmap of our goals and strategies to achieve them over the next three years. It is our guiding document from which we shape our organisational and team business plans, our budgets and ultimately our own individual objectives.

Our employees helped create this strategy through workshops, discussions and input. We have also engaged deeply with the Property Council Board and consulted with all of our Division Councils. This strategic plan has their strong support.

This strategic plan is based on a thorough analysis of the likely opportunities and challenges facing the industry now and into the future. It is anchored in an assessment of where the Property Council sits after more than two years of the pandemic, a period where the organisation has performed tremendously in difficult circumstances. And it recognises that the pandemic is still with us, with the ongoing risks of further disruption.