Vision and Mission

VISION A thriving industry creating prosperity, jobs and strong communities.


MISSION To champion a strong property industry.



Our story

The Property Council of Australia is the leading advocate for Australia’s biggest industry – property. 
 
Our industry represents one ninth of Australia's GDP (the largest of any sector), employs 1.1 million Australians (more than mining and manufacturing combined) and generates $72 billion in tax revenues to fund community services.

 


OUR VISION
A thriving industry creating prosperity, jobs and strong communities

OUR MISSION
To champion a strong property industry

OUR VALUES 


The Property Council of Australia champions the industry that employs 1.4 million Australians and shapes the future of our communities and cities.

Property Council members invest in, design, build and manage places that matter to Australians: our homes, retirement villages, shopping centres, office buildings, industrial areas, education, research and health precincts, tourism and hospitality venues and more.

On behalf of our members, we provide the research and thought leadership to help decision-makers create vibrant communities, great cities and strong economies.

We support smarter planning, better infrastructure, sustainability, and globally competitive investment and tax settings which underpin the contribution our members make to the economic prosperity and social well-being of Australians.

 


Reconciliation Action Plan

In January 2022, the Property Council launched its first Reconciliation Action Plan (RAP).

Our Reflect RAP outlines our commitment to engage with First Nations peoples, gain support and advice from our strong network, forge new relationships with First Nations-owned businesses and provide education opportunities across our organisation and the industry.